EQUAL RIGHTS, EQUAL PAY... HOW ABOUT EQUAL INSURANCE POLICIES

Julia was a mother of three who worked full time. She contributed nearly half of the household's income. Her family lived a very comfortable lifestyle, but all that ended when Julia died suddenly.

Her husband had to work a second job just to stay ahead of the bills. Unfortunately the house payments couldn't be met so their home was sold. College for the kids? It was out of the question. Not only did the family lose their mother, but their lifestyle totally changed because Julia didn't have insurance. Her husband's $200,000 insurance policy was no consolation.

Women have come a long way. They have better jobs that pay more, but there is still not equality across the board. Insurance policies are a perfect example. The situation above is all too real. The U. S. Census reports that slightly more than 50% of the U.S. population is female, and yet industry studies show that less than 40% of the insurance policies are being sold to women. Sales have been focused on men because of an obsolete belief that men are the financial decision makers and the loss of a male would create a greater financial burden than the loss of the female's life.

While men carry most of the financial burden in some households, in many it is the exact opposite. Estimates state that between 80% and 90% of women will be solely responsible for their finances at some point. In more than 50% of U.S. households, both spouses work outside the home, and in more than half of those households, the woman supplies at least 50% of her family's income. Insurance policies are clearly not reflective of the times. When women are contributing so significantly to the financial stability of American homes, it defies logic to think that only the loss of a man could cause that stability to falter. 

Don't Let This Happen To You!